Last month, we talked about respecting your subscribers – protecting their privacy, talking “to” rather than “at” them, etc. This month, we’re exploring how best to match your ezine format to your subscribers’ needs.
It seems like every time I turn on the news these days, there’s some legal controversy over the Ten Commandments. One of our state Supreme Court justices lost his job over them. Another state judge has them embroidered on his robe. And now I hear the U.S. Supreme Court will be hearing cases from Texas…
Given rising concerns about electronic privacy, it was only a matter of time before Congress stepped in to regulate the email marketing industry. The result? The CAN-SPAM Act of 2003, effective January 1, 2004. Want to use email in your marketing mix? Then be sure that your messages meet these four basic CAN-SPAM guidelines: 1)…
Remember the catchphrase of the ’92 Presidential campaign? Those four words – “It’s the economy, stupid!” – became the Democrats’ rallying cry and, many say, won Bill Clinton the Presidency. I think about that phrase every time I visit an especially graphics-heavy website. You know the ones I’m talking about – Flash intro, pictures galore,…
You see them everywhere – on billboards, on everyone’s business cards, even on the sides of delivery vans. What are they? Website addresses! It’s almost as if you can’t do business without one. But it’s like your mother used to tell you: just because everyone else is doing it doesn’t mean you have to. For…
I’m a woman on a mission: I want to stamp out unclear, unproductive, “stuffy” language on business websites! And I’m doing it, one client at a time. Take, for example, one of my clients, a real estate-related firm preparing for a new marketing push. The company was under new ownership, and one of the first…