The two questions your home page must answer

When new visitors hit your website’s home page, what impression do they get? Do they understand what you offer? Do they see something that interests them? Are they intrigued enough to contact you for more information? If you want your website to pre-qualify sales prospects and encourage your ideal prospects to do business with you,…

Client -Attractive Websites: Tackling the "Who" question

Previously, we talked a bit about what a well-crafted website can do for your business: boost visibility and credibility, get you more referrals from colleagues and customers, even shorten the sales cycle by putting key information where prospects can easily find it. Of course, those aren’t the only reasons—you may have more, depending on your…

Text rules!

Remember the catchphrase of the ’92 Presidential campaign? Those four words – “It’s the economy, stupid!” – became the Democrats’ rallying cry and, many say, won Bill Clinton the Presidency. I think about that phrase every time I visit an especially graphics-heavy website. You know the ones I’m talking about – Flash intro, pictures galore,…