Previously, we talked a bit about what a well-crafted website can do for your business: boost visibility and credibility, get you more referrals from colleagues and customers, even shorten the sales cycle by putting key information where prospects can easily find it. Of course, those aren’t the only reasons—you may have more, depending on your business.
So, now that you know what a great website will do for you, you’re ready to start putting it together, starting with your home page. Right?
Well, maybe not.
For a site to be truly client-attractive, it has to answer — very clearly — the basic questions for your prospects. Only then will they find your services compelling enough to give you a call.
To make sure you cover all your prospects’ questions, I’ve adapted the classic “Five W’s and an H” formula and applied it to the process of making a website into a client magnet. Over the next several months, we’ll take a look at these questions and how the answers translate into great web copy.