You have a story to tell.
I can help you tell it.
First, though, let's decide how.
These days, there are more and more ways to communicate your message. But here's the problem: there's only so much attention available. According to market positioning expert Jack Trout, the average person sees over 4,000 marketing messages every single day. That means you're fighting to get your signal heard over everyone else's noise. Here's how I can help you do that.
Copywriting & Consulting Services
Marketing Collateral
Written sales materials – brochures, promotional postcards, slipsheets, special reports, etc. – tell your sales prospects what your business is and how it can benefit them.
E-copy
It’s an on-demand world. Your customers are scouring the Internet looking to do business with … someone. Make sure that someone is you with optimized, engaging web content and email copy.
Ghostwriting & Trade Articles
I write the words … you get the credit. There’s no better way to maximize your status as an expert in your field than to publish. But if writing’s a task you abhor, don’t worry. I can help.
Editing & Re-writing
You write the words … I make them better. Depending on your needs (and your budget), I can give you a simple critique or a more extensive re-working.
Proposals, White Papers, Technical Writing
As a former IT consultant, I’ve got experience in being the “interface” between technical people and their non-technical clients. User manuals, case studies, RFPs – you name it, I’ve done it.
Press Releases & Media Kits
You’ve got a story to tell – a new service or product, a company research project, a big customer you’ve landed – and you’ve got to tell that story to the media. I can pull all the facts together and find an angle that makes them compelling enough to publish.
HR Content
From the employee newsletter to the special communiqué about the new health plan, your communications need to inform and motivate. Let a former benefits administrator (yep, that's me!) help you find the right words.
Content Planning
Content marketing can't be haphazard. Let me help you put together a content marketing plan and editorial calendar that's both do-able and effective.
What my clients say about my work
Deborah helped our event draw more donors
We struggled for just the right words to say in our annual donor appreciation event invitation, but our version never sounded quite right. Deborah was able to add some warmth and sincerity to our message, and I think we will have better attendance at our event because of her help.
Deborah gets you "on point" with your target market
When I first took my ideas to Deborah, I personally had no idea what I wanted to convey to my customers and certainly didn't know how to convey it. Deborah took time to understand my business needs and hot buttons, and then she wrote the most incredible copy imaginable to keep my customers focused on why they need to do business with me. I highly recommend Deborah's services to anyone who needs to be 'on point' with their target market of customers.
Blog posts draw visitors
Deborah's articles for Lawyerist are detailed, well-written, and continue to draw visitors long after they are published.
A consummate professional
Deborah, throughout our project you conducted yourself like the consummate professional. The patience and thoughtfulness you always showed to both C.J. and myself was very much appreciated. Thank you again for all your efforts on our behalf. We look forward to working with you again!
Sales letter was exactly what we needed
Deborah was unfailingly professional and responsive throughout our project. The sales letter she wrote for us communicated exactly what we had in mind. I was amazed by how she was able to sort through all the complex information and diverse opinions we gave her to produce a stellar result everyone was happy with.
Let me help you plan your next marketing project.
Dwight D. Eisenhower (the architect of the D-Day invasion) once said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." In other words, you may find that the plan itself changes during execution, but the act of preparing is essential to your eventual success.
To help you with your next marketing communications project, I'm offering you my free Marcom Planning & Budgeting Guide. Regardless of which writer you eventually hire to execute your vision, I want you to have a solid plan in place.
My 5-page Marcom Planning & Budgeting Guide includes:
- Definitions of your project's form, audience & objectives
- Your unique selling proposition (and your competitors')
- Response rates (CPC, etc.) from prior related projects for comparison
- The single most important takeaway (and what doesn't need to be said)
- Primary and secondary benefits plus supporting facts
- Creative, production and distribution considerations
- Timeline and required approvals
- Campaign goals and budget
