You have a story to tell.
I can help you tell it.
First, though, let's decide how.
These days, there are more and more ways to communicate your message. But here's the problem: there's only so much attention available. According to market positioning expert Jack Trout, the average person sees over 4,000 marketing messages every single day. That means you're fighting to get your signal heard over everyone else's noise. Here's how I can help you do that.
Copywriting & Consulting Services
Written sales materials – brochures, promotional postcards, slipsheets, special reports, etc. – tell your sales prospects what your business is and how it can benefit them.
It’s an on-demand world. Your customers are scouring the Internet looking to do business with … someone. Make sure that someone is you with optimized, engaging web content and email copy.
Ghostwriting & Trade Articles
I write the words … you get the credit. There’s no better way to maximize your status as an expert in your field than to publish. But if writing’s a task you abhor, don’t worry. I can help.
Editing & Re-writing
You write the words … I make them better. Depending on your needs (and your budget), I can give you a simple critique or a more extensive re-working.
Proposals, White Papers, Technical Writing
As a former IT consultant, I’ve got experience in being the “interface” between technical people and their non-technical clients. User manuals, case studies, RFPs – you name it, I’ve done it.
Press Releases & Media Kits
You’ve got a story to tell – a new service or product, a company research project, a big customer you’ve landed – and you’ve got to tell that story to the media. I can pull all the facts together and find an angle that makes them compelling enough to publish.
From the employee newsletter to the special communiqué about the new health plan, your communications need to inform and motivate. Let a former benefits administrator (yep, that's me!) help you find the right words.
Content marketing can't be haphazard. Let me help you put together a content marketing plan and editorial calendar that's both do-able and effective.
What my clients say about my work
Let me help you plan your next marketing project.
Dwight D. Eisenhower (the architect of the D-Day invasion) once said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." In other words, you may find that the plan itself changes during execution, but the act of preparing is essential to your eventual success.
To help you with your next marketing communications project, I'm offering you my free Marcom Planning & Budgeting Guide. Regardless of which writer you eventually hire to execute your vision, I want you to have a solid plan in place.
My 5-page Marcom Planning & Budgeting Guide includes:
- Definitions of your project's form, audience & objectives
- Your unique selling proposition (and your competitors')
- Response rates (CPC, etc.) from prior related projects for comparison
- The single most important takeaway (and what doesn't need to be said)
- Primary and secondary benefits plus supporting facts
- Creative, production and distribution considerations
- Timeline and required approvals
- Campaign goals and budget
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