I’m a woman on a mission: I want to stamp out unclear, unproductive, “stuffy” language on business websites! And I’m doing it, one client at a time.
Take, for example, one of my clients, a real estate-related firm preparing for a new marketing push. The company was under new ownership, and one of the first things they wanted overhauled was their website.
They recognized, intuitively, that the old copy didn’t really speak to the three distinct audiences they wanted to reach. So they asked me for help.