Why are prospects who clearly need your product or service completely ignoring it? Click through to find out why. (Hint: it has to do with cat pee, cigarette smoke, and a weird quirk of human nature.)
Want your colleagues to make their customers “an offer they can’t refuse” — namely, of your services? Collaborate with them to form your own “media mafia.”
Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with an editorial calendar. Here are some tips on compiling one.
If you’ve ever sat down to dive into a yummy sandwich worthy of Dagwood, only to look over and see the family dog staring up at you, you may not have made the connection between the dog’s behavior and your own. Here’s what that experience can teach you about your marketing approach.
If prospects look over your website or brochure and STILL don’t get it, you may be using The Official Style. Fix it with these 3 writing tricks.
In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.
Here’s a link to a guest post I wrote riffing on Laura Vanderkam’s recent USA Today article about millionaire women entrepreneurs.
How can you make sure more people remember you after a networking event? Think “Broca’s Area.” This guest post on Sylvia Browder’s blog explains how.
Friend and colleague Sylvia Browder, the superwoman (Business Coach! SCORE Counselor! Mom to Five Kids!) who’s Project Director at the Women’s Business Center, Inc., has graciously added me as a Contributor on her blog (http://sylviabrowder.wordpress.com). Once my post goes live, check the comments below for a trackback. If you own a small business (whether you’re…
Got a big topic to cover in your blog? Create a series of shorter posts to relieve reader fatigue and create anticipation.