Ideas for blog posts
Running out of ideas for your blog? Here are some memory joggers that’ll cure your “blogger’s block.”
Marketing’s new "perfect storm"
No, it’s not just you. Other B2B marketing professionals are getting the same results. Calls are going straight to voice mail. Phone messages aren’t being returned. Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper. And that’s just your direct contact strategies. But even your…
Reaching the marketing-resistant prospect
Advertising is risky and expensive. Networking can be time-consuming and downright exhausting. And Caller ID has all but killed cold calling. What’s a small business to do? Anyone who’s been in sales and marketing for long can tell you the game is changing, and in a lot of ways. Consider these factors:
Stay out of the spam nets
No question about it – spam filters are a good thing. At least when they’re protecting your inbox! Often, though, legitimate email marketing messages can get caught in the net intended to screen out all of the junk. While spam filter avoidance is becoming more complex every day, here are three tips to help your…
Build credibility with your own domain
“Yeah, I know, he’s got a Yahoo.com address, but we won’t hold that against him.” It was just a humorous comment from a graphic designer friend of mine. But it really got me thinking: What impression do your prospects get from something as innocuous as a “freebie” email address? Not a very favorable one, it…
The two questions your home page must answer
When new visitors hit your website’s home page, what impression do they get? Do they understand what you offer? Do they see something that interests them? Are they intrigued enough to contact you for more information? If you want your website to pre-qualify sales prospects and encourage your ideal prospects to do business with you,…
Are you holding your sign upside-down?
One Saturday morning, I was on my way to grab an oversized latte with a friend. I pulled up to the light just outside my neighborhood and saw some local high school students hawking boxed donuts to raise money. But even though I wasn’t interested in donuts (I was craving an espresso brownie instead), one…
Open Letter to a New Website Owner
I came across your marketing materials a few days ago and was impressed enough to visit your website to get more information. Wow. And I don’t necessarily mean that in a good way. Don’t get me wrong. You’ve obviously put a lot into your startup – a lot of time, energy, thought, maybe even money….
The perfect testimonial
“Joe Blow is a great guy and a pleasure to do business with” may be a terrific compliment, but it’s a poor testimonial. Good testimonials from your satisfied customers are a gift. They’re an invaluable sales tool … IF they’re worded right. So, how do you get the perfect testimonial? Here’s how I structure testimonials…
Your home page as a conversation
Imagine you’re at a networking event. You’re meeting new people, exchanging business cards, having a pretty good time (even if you are working). You greet an unfamiliar but friendly-looking person in a nice suit, and he/she begins the conversation: