Marketing’s new "perfect storm"

No, it’s not just you.

Other B2B marketing professionals are getting the same results.  Calls are going straight to voice mail.  Phone messages aren’t being returned.  Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper.

And that’s just your direct contact strategies.  But even your networking and advertising efforts seem to keep hitting some invisible barrier.

The “same old, same old” techniques for reaching prospects aren’t getting the same results they used to.

You and everybody else are asking the same question: What the heck happened?

What’s happened is this: Technologies and attitudes have converged into what one marketing expert calls a “perfect storm” of prospect inaccessibility.

That’s the new reality.  So how do you succeed in it?

That’s the bad news — but there’s good news, too.

If you’re going to survive this “perfect storm,” you have to understand not only its origins but its opportunities.  You need to know:

  • How changes in technology and psychology are fueling the storm
  • What common characteristics marketing-resistant prospects share
  • Where those characteristics create “white spaces” you can strategically insert your company into

Once you understand these phenomena, you can create marketing communications that slip past the barriers marketing-resistant prospects put up and get your company’s products and services on their radar.

To learn more about marketing communications that reach even marketing resistant prospects, go to and get the 13-part e-course, “Reaching the Marketing-Resistant Prospect.”  Every four days, you’ll get new, more effective marketing tools and ideas to help you succeed in the new marketing environment.

Photo credit: Smile My Day via Flickr (Creative Commons license)

Deborah Savadra

Hi, my name is Deborah Savadra, and I write marketing copy for technology companies who sell to the legal industry. I have a Bachelor’s degree in English from the University of South Alabama with a minor in Public & Corporate Communications, and I’m also a student in American Writers & Artists Inc.’s Accelerated Copywriting Program.

Click Here to Leave a Comment Below

Why your marketing plan needs an editorial calendar - May 27, 2013

[…] editorial calendar can give laser focus to your marketing efforts. For instance, do you have some “dream prospects” you want to get in front of in the coming months? What kinds of content will it take to attract those prospects to your […]

Leave a Reply: