A friend of mine — a consultant — is starting to blog at the behest of her company’s webmaster. “But I don’t know what to write about,” she said when we had lunch recently.
So, for anyone out there who’s just starting to blog for business and doesn’t know where to start (content-wise), here are a few memory-joggers that’ll get your creative juices flowing:
No, it’s not just you.
Other B2B marketing professionals are getting the same results. Calls are going straight to voice mail. Phone messages aren’t being returned. Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper.
And that’s just your direct contact strategies. But even your networking and advertising efforts seem to keep hitting some invisible barrier.
The “same old, same old” techniques for reaching prospects aren’t getting the same results they used to.
You and everybody else are asking the same question: What the heck happened?