Websites

When new visitors hit your website’s home page, what impression do they get? Do they understand what you offer? Do they see something that interests them? Are they intrigued enough to contact you for more information? If you want your website to pre-qualify sales prospects and encourage your ideal prospects to do business with you,…

Previously, we talked a bit about what a well-crafted website can do for your business: boost visibility and credibility, get you more referrals from colleagues and customers, even shorten the sales cycle by putting key information where prospects can easily find it. Of course, those aren’t the only reasons—you may have more, depending on your…

Remember the catchphrase of the ’92 Presidential campaign? Those four words – “It’s the economy, stupid!” – became the Democrats’ rallying cry and, many say, won Bill Clinton the Presidency. I think about that phrase every time I visit an especially graphics-heavy website. You know the ones I’m talking about – Flash intro, pictures galore,…

You see them everywhere – on billboards, on everyone’s business cards, even on the sides of delivery vans. What are they? Website addresses! It’s almost as if you can’t do business without one. But it’s like your mother used to tell you: just because everyone else is doing it doesn’t mean you have to. For…