Want to really hit your sales prospects’ hot buttons? Sell the sizzle instead of the steak, as the old saying goes. Think about it. If you’re a certified financial planner, you don’t sell financial products – you sell security and peace of mind. If you’re a computer networking consultant, you don’t sell computer services –…
Given rising concerns about electronic privacy, it was only a matter of time before Congress stepped in to regulate the email marketing industry. The result? The CAN-SPAM Act of 2003, effective January 1, 2004. Want to use email in your marketing mix? Then be sure that your messages meet these four basic CAN-SPAM guidelines: 1)…
I’m a woman on a mission: I want to stamp out unclear, unproductive, “stuffy” language on business websites! And I’m doing it, one client at a time. Take, for example, one of my clients, a real estate-related firm preparing for a new marketing push. The company was under new ownership, and one of the first…