How to get referrals from the Mafia
Want your colleagues to make their customers “an offer they can’t refuse” — namely, of your services? Collaborate with them to form your own “media mafia.”
Why your marketing plan needs an editorial calendar
Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with an editorial calendar. Here are some tips on compiling one.
What eating a sandwich in front of your dog can teach you about marketing
If you’ve ever sat down to dive into a yummy sandwich worthy of Dagwood, only to look over and see the family dog staring up at you, you may not have made the connection between the dog’s behavior and your own. Here’s what that experience can teach you about your marketing approach.
How economic bad news can be good news for your marketing
In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.
Marketing’s new "perfect storm"
No, it’s not just you. Other B2B marketing professionals are getting the same results. Calls are going straight to voice mail. Phone messages aren’t being returned. Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper. And that’s just your direct contact strategies. But even your…
Reaching the marketing-resistant prospect
Advertising is risky and expensive. Networking can be time-consuming and downright exhausting. And Caller ID has all but killed cold calling. What’s a small business to do? Anyone who’s been in sales and marketing for long can tell you the game is changing, and in a lot of ways. Consider these factors: