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Deborah Savadra, Freelance Business Writer
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Deborah Savadra, Freelance Business Writer

Case Studies

Case studies of actual work with copywriting clients.

Case Studies | Marketing 101 | Websites

Beat the stuffing out of your website!

ByDeborah Savadra September 21, 2004

I’m a woman on a mission: I want to stamp out unclear, unproductive, “stuffy” language on business websites! And I’m doing it, one client at a time. Take, for example, one of my clients, a real estate-related firm preparing for a new marketing push. The company was under new ownership, and one of the first…

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