Why are prospects who clearly need your product or service completely ignoring it? Click through to find out why. (Hint: it has to do with cat pee, cigarette smoke, and a weird quirk of human nature.)
Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with an editorial calendar. Here are some tips on compiling one.
If prospects look over your website or brochure and STILL don’t get it, you may be using The Official Style. Fix it with these 3 writing tricks.
In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.
Advertising is risky and expensive. Networking can be time-consuming and downright exhausting. And Caller ID has all but killed cold calling. What’s a small business to do? Anyone who’s been in sales and marketing for long can tell you the game is changing, and in a lot of ways. Consider these factors:
“Yeah, I know, he’s got a Yahoo.com address, but we won’t hold that against him.” It was just a humorous comment from a graphic designer friend of mine. But it really got me thinking: What impression do your prospects get from something as innocuous as a “freebie” email address? Not a very favorable one, it…
One Saturday morning, I was on my way to grab an oversized latte with a friend. I pulled up to the light just outside my neighborhood and saw some local high school students hawking boxed donuts to raise money. But even though I wasn’t interested in donuts (I was craving an espresso brownie instead), one…
I came across your marketing materials a few days ago and was impressed enough to visit your website to get more information. Wow. And I don’t necessarily mean that in a good way. Don’t get me wrong. You’ve obviously put a lot into your startup – a lot of time, energy, thought, maybe even money….
“Joe Blow is a great guy and a pleasure to do business with” may be a terrific compliment, but it’s a poor testimonial. Good testimonials from your satisfied customers are a gift. They’re an invaluable sales tool … IF they’re worded right. So, how do you get the perfect testimonial? Here’s how I structure testimonials…
Imagine you’re at a networking event. You’re meeting new people, exchanging business cards, having a pretty good time (even if you are working). You greet an unfamiliar but friendly-looking person in a nice suit, and he/she begins the conversation: