The First Commandment of Ezines: Respect thy subscribers

ByDeborah Savadra

It seems like every time I turn on the news these days, there’s some legal controversy over the Ten Commandments.  One of our state Supreme Court justices lost his job over them.  Another state judge has them embroidered on his robe.  And now I hear the U.S. Supreme Court will be hearing cases from Texas…

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CAN-SPAM Primer

ByDeborah Savadra

Given rising concerns about electronic privacy, it was only a matter of time before Congress stepped in to regulate the email marketing industry. The result? The CAN-SPAM Act of 2003, effective January 1, 2004. Want to use email in your marketing mix? Then be sure that your messages meet these four basic CAN-SPAM guidelines: 1)…