marketing plan

Marketing 101

Why marketing to prospects who need you is a bad strategy
ByDeborah Savadra July 28, 2012May 27, 2013

Why are prospects who clearly need your product or service completely ignoring it? Click through to find out why. (Hint: it has to do with cat pee, cigarette smoke, and a weird quirk of human nature.)

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Content Marketing | Marketing 101

Why your marketing plan needs an editorial calendar
ByDeborah Savadra February 27, 2011June 9, 2013

Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with an editorial calendar. Here are some tips on compiling one.

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