A demolition service approached me with an unusual request: to write a letter of introduction to the newly-elected mayor pitching a public-private joint venture to tackle urban blight. Here’s what I came up with.
When a client says, “You ought to go to work for ’60 Minutes’,” that’s a compliment, right? Judging from the reaction he had to the sales letter I wrote for his outreach to professional association members, it must have been.
All their previous attempts to drive sign-ups for this networking training event failed. Then I stepped in and wrote a last-minute email to Mobile Chamber members .. and it became standing room only!
A not-for-profit group that helps women entrepreneurs wanted to honor their elite donor group and raise funds for their programs. Here’s how I “warmed up” an invitation letter directed to these “angels” to drive better attendance at their fundraising event.
The muddled message on a local networking organization’s promotional postcard didn’t generate enough ongoing leads for their program. Here’s how I tightened the message for better attendance at their introductory workshop.