Reaching the Marketing Resistant Prospect
Finding it harder to get in front of your ideal prospects? Join the club.
Other B2B marketing professionals are getting the same results. Calls are going straight to voice mail. Phone calls aren’t being returned. Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper.
The “same old, same old” techniques for reaching prospects aren’t getting the same results they used to.
What’s happened is this: Technologies and attitudes have converged into what one marketing expert calls a “perfect storm” of prospect inaccessibility.
That’s the new reality. So how do you succeed in it?
By finding the “white spaces” in their inaccessibility that will allow you to slip past the barriers they put up. That gets your company on their radar … and wins their business.
The Reaching the Marketing-Resistant Prospect e-course will teach you how to create marketing tools that your prospects will not only accept, but demand. It’s marketing that positions you as a resource, not a nuisance.
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As a bonus, I’ll throw in a copy of my Marcom Planning & Budgeting Guide to help you get the most results from your next marketing campaign.