Free Marketing Communications Planning & Budgeting Guide
Are you getting ready to update some existing marketing collateral or even create new marketing pieces for your business? If so, this guide will be indispensable to your marketing efforts!
Your free Marcom Planning & Budgeting Guide will help you do some structured thinking about your next marketing project, such as:
- Who your target audience is
- What your primary and secondary objectives are
- Your marketing position, competition, and response rate goals
- The single most important message readers should take away from your piece
- Timelines for copywriting, graphic design, production, and review/approval of the final piece
- Aligning creative and production budgets with campaign goals (no. of impressions, conversions, etc.)
Once you’ve done this thinking, you’ll be 100% prepared to guide your creative team and get the marketing campaign results you’re looking for!
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