Here are some samples of copywriting work I've done for past clients. (Most samples require Adobe Acrobat Reader. If you don't have it, get it here.)

Marketing Communications

Promotional postcard I re-wrote for Sharper Focus Training for their business networking seminar. Excerpts from marketing/information booklets (one specifically for annuities and one for general marketing) I wrote for a local financial planner. A trifold brochure I wrote for a local mortgage lender representative. A long-form brochure I wrote for a wealth manager targeting high net worth baby boomers. A lead generation sales letter I wrote for a credit card processing company targeting professional associations.

Press Releases

Press release announcing annual franchisee awards for franchise company.

E-copy

Email promotion copy for Sharper Focus Training’s “Strategic Networking to Boost Sales” seminar. (Before this email was sent, only eight people were enrolled; after, a total of 50 people enrolled and attended!) Blog post entitled “Tapping the Power of Story in Your Marketing (SylviaBrowder.com)

Video/Audio Scripts

Radio advertisement for a local technology firm.

Business Letters

A letter of introduction to city officials from a local demolition service, offering her services in a city-wide clean-up campaign. Before and after of an invitation letter to members of a nonprofit’s elite donor organization.

Articles

A short profile of a charity organization’s contribution to programs at Children’s Hospital, Birmingham (AL). An article on year-end tax tips for small business published in Mobile Chamber “Business View” monthly. An article on the new overtime regulations published in Mobile Chamber “Business View” monthly. Corporate profiles highlighting companies recognized by the Mobile Area Chamber of Commerce in 2005 for their contributions to the local business community: Mobile Area Water & Sewer as Minority Business Advocate, and Austal USA as Manufacturer of the Year.