Why your marketing plan needs an editorial calendar

and filed in Content Marketing, Marketing 101
Pen on calendar

When you think about marketing your business, you probably think in terms of numbers – how many prospects you’ll contact, how much revenue each campaign should generate, how many people you have in your referral network.

But smart marketers look beyond the numbers to the content – and the timing – of their marketing communications. They use an editorial calendar. [click to continue…]