Ideas for blog posts

and filed in Business Blogging, Content Marketing, Recommendations

A friend of mine — a consultant — is starting to blog at the behest of her company’s webmaster.  “But I don’t know what to write about,” she said when we had lunch recently.

So, for anyone out there who’s just starting to blog for business and doesn’t know where to start (content-wise), here are a few memory-joggers that’ll get your creative juices flowing:

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Marketing’s new "perfect storm"

and filed in Content Marketing, Recommendations

No, it’s not just you.

Other B2B marketing professionals are getting the same results.  Calls are going straight to voice mail.  Phone messages aren’t being returned.  Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper.

And that’s just your direct contact strategies.  But even your networking and advertising efforts seem to keep hitting some invisible barrier.

The “same old, same old” techniques for reaching prospects aren’t getting the same results they used to.

You and everybody else are asking the same question: What the heck happened?

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Stay out of the spam nets

and filed in Ezines

No question about it – spam filters are a good thing. At least when they’re protecting your inbox!

Often, though, legitimate email marketing messages can get caught in the net intended to screen out all of the junk.

While spam filter avoidance is becoming more complex every day, here are three tips to help your message get through:

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Build credibility with your own domain

and filed in Marketing 101

“Yeah, I know, he’s got a Yahoo.com address, but we won’t hold that against him.”

It was just a humorous comment from a graphic designer friend of mine. But it really got me thinking: What impression do your prospects get from something as innocuous as a “freebie” email address?

Not a very favorable one, it turns out.

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