Deborah Savadra, Freelance Business Writer

“Yeah, I know, he’s got a Yahoo.com address, but we won’t hold that against him.” It was just a humorous comment from a graphic designer friend of mine. But it really got me thinking: What impression do your prospects get from something as innocuous as a “freebie” email address? Not a very favorable one, it [...]

One Saturday morning, I was on my way to grab an oversized latte with a friend. I pulled up to the light just outside my neighborhood and saw some local high school students hawking boxed donuts to raise money. But even though I wasn’t interested in donuts (I was craving an espresso brownie instead), one [...]

“Joe Blow is a great guy and a pleasure to do business with” may be a terrific compliment, but it’s a poor testimonial. Good testimonials from your satisfied customers are a gift. They’re an invaluable sales tool … IF they’re worded right. So, how do you get the perfect testimonial? Here’s how I structure testimonials [...]

Want to really hit your sales prospects’ hot buttons? Sell the sizzle instead of the steak, as the old saying goes. Think about it. If you’re a certified financial planner, you don’t sell financial products – you sell security and peace of mind. If you’re a computer networking consultant, you don’t sell computer services – [...]