How economic bad news can be good news for your marketing

by Deborah Savadra

in Information-Based Marketing,Marketing 101,Public Relations

In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.

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Blog post ideas, part 2: Handling big topics in a series

by Deborah Savadra

in Business Blogging,Information-Based Marketing

Got a big topic to cover in your blog? Create a series of shorter posts to relieve reader fatigue and create anticipation.

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Ideas for blog posts

May 24, 2009

Running out of ideas for your blog? Here are some memory joggers that’ll cure your “blogger’s block.”

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News flash: Student writing skills not up to par

April 3, 2008

Like this is a suprise … The New York Times reports that a U.S. government study shows that roughly two-thirds of eighth-graders and three-fourths of high school seniors are not proficient writers. http://www.nytimes.com/2008/04/03/education/03cnd-writing.html?ex=1207886400&en=f8d63bf9a998b0e8&ei=5070 Of course, anybody who’s read an interoffice memo lately can tell you how poorly most people write, even if they’re college graduates. [...]

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Marketing's new "perfect storm"

March 15, 2008

No, it’s not just you. Other B2B marketing professionals are getting the same results.  Calls are going straight to voice mail.  Phone messages aren’t being returned.  Sales appointments are harder to come by – when you can actually get past that Rottweiler of a gatekeeper. And that’s just your direct contact strategies.  But even your [...]

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Reaching the marketing-resistant prospect

March 3, 2008

Advertising is risky and expensive.  Networking can be time-consuming and downright exhausting.  And Caller ID has all but killed cold calling.  What’s a small business to do? Anyone who’s been in sales and marketing for long can tell you the game is changing, and in a lot of ways.  Consider these factors:

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Stay out of the spam nets

February 21, 2008

No question about it – spam filters are a good thing. At least when they’re protecting your inbox! Often, though, legitimate email marketing messages can get caught in the net intended to screen out all of the junk. While spam filter avoidance is becoming more complex every day, here are three tips to help your [...]

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Build credibility with your own domain

February 21, 2008

“Yeah, I know, he’s got a Yahoo.com address, but we won’t hold that against him.” It was just a humorous comment from a graphic designer friend of mine. But it really got me thinking: What impression do your prospects get from something as innocuous as a “freebie” email address? Not a very favorable one, it [...]

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The two questions your home page must answer

July 18, 2007

When new visitors hit your website’s home page, what impression do they get? Do they understand what you offer? Do they see something that interests them? Are they intrigued enough to contact you for more information? If you want your website to pre-qualify sales prospects and encourage your ideal prospects to do business with you, [...]

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Are you holding your sign upside-down?

May 31, 2007

One Saturday morning, I was on my way to grab an oversized latte with a friend. I pulled up to the light just outside my neighborhood and saw some local high school students hawking boxed donuts to raise money. But even though I wasn’t interested in donuts (I was craving an espresso brownie instead), one [...]

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