How to get referrals from the Mafia

Mafia Boss

by Deborah Savadra

in Information-Based Marketing

Want your colleagues to make their customers “an offer they can’t refuse” — namely, of your services? Collaborate with them to form your own “media mafia.”

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Why your marketing plan needs an editorial calendar

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by Deborah Savadra

in Information-Based Marketing, Marketing 101

Smart businesses know that marketing should be an ongoing activity, not just something to do when business slows down. Plan now for a smooth, steady drip of marketing messages to your prospects with an editorial calendar. Here are some tips on compiling one.

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What eating a sandwich in front of your dog can teach you about marketing

October 16, 2010
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Ever sat at your kitchen table, about to take a bite out of a yummy sandwich worthy of Dagwood, only to look over and see those eyes? You know the ones I’m talking about.  They’re big.  Dark.  A little watery.  And they don’t blink. They’re the dog’s. And you know what he’s thinking (assuming he [...]

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Why your marketing materials make people go “Huh?”

October 9, 2010
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If prospects look over your website or brochure and STILL don’t get it, you may be using The Official Style. Fix it with these 3 writing tricks.

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How economic bad news can be good news for your marketing

July 19, 2010

In a bad economy, you need to be more creative than ever to successfully market your business. Here are some suggestions for making lemonade out of economic lemons.

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Guest Post: How getting your groceries delivered could make you a million dollar business owner

July 3, 2010

Here’s a link to a guest post I wrote riffing on Laura Vanderkam’s recent USA Today article about millionaire women entrepreneurs.

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Guest Post: Be more memorable at networking meetings

June 14, 2010

How can you make sure more people remember you after a networking event? Think “Broca’s Area.” This guest post on Sylvia Browder’s blog explains how.

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Guest Post: “Tapping the Power of Story in Your Marketing”

September 19, 2009

Friend and colleague Sylvia Browder, the superwoman (Business Coach! SCORE Counselor! Mom to Five Kids!) who’s Project Director at the Women’s Business Center, Inc., has graciously added me as a Contributor on her blog (http://sylviabrowder.wordpress.com). Once my post goes live, check the comments below for a trackback. If you own a small business (whether you’re [...]

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Blog post ideas, part 2: Handling big topics in a series

May 27, 2009

Got a big topic to cover in your blog? Create a series of shorter posts to relieve reader fatigue and create anticipation.

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Ideas for blog posts

May 24, 2009

Running out of ideas for your blog? Here are some memory joggers that’ll cure your “blogger’s block.”

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